The honest truth about density
There is no magic percentage. The old "1–2% rule" survives because it is easy to sell, not because Google counts it — modern search reads topics and entities, not repetitions. What density is good for: catching accidents. If your target phrase appears 40 times in 500 words, the text reads like spam to humans too; if it appears zero times, you may have written beautifully about the wrong subject. Check, adjust for readability, and write for the reader — the phrases in your top-10 lists should look like your topic, naturally told.
Frequently Asked Questions
What density should my keyword be?
Whatever reads naturally — typically well under 2% for a main phrase in real prose. Use this tool to detect stuffing and absence, not to hit a number.
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